Audience Analytic Solutions by a4

Audience

Buy an audience, not a schedule.
The average viewer spends 6 hours and 22 minutes consuming television programming each day. a4 will ensure that you reach your customers with the most cost-effective levels of reach.

a4's rich dataset consisting of audience media consumption behavior and third-party demographics enables our client to:

  • Create a highly targeted audience once across all media platforms

    Create a highly targeted audience once across all media platforms

  • Optimize a multi-screen media campaign specifically for the targeted audience to efficiently enhance reach

    Optimize a multi-screen media campaign specifically for the targeted audience to efficiently enhance reach

  • Receive in-flight measurement of TV & Digital impression delivery, reach and frequency by targeted segment

    Receive in-flight measurement of TV & Digital impression delivery, reach and frequency by targeted segment

  • Re-optimize a campaign in-flight based on the campaign's performance to date

    Re-optimize a campaign in-flight based on the campaign's performance to date

In today’s rapidly evolving and highly complex advertising ecosystem, a4’s granular TV and digital data across millions of U.S. households enables custom analytic solutions that both optimize and measure the efficacy of multi-screen advertising campaigns.

Advanced analytics and data integration