Advanced analytics and data integration by a4

Analytics

In today's rapidly and highly complex advertising ecosystem, a4's granular TV an digital data across milions of U.S. households enables custom analytic solutions that optimize and measure the efficacy of multi-screen advertising campaigns.

a4's rich dataset consisting of audience media consuption behavior and third-party demographics enables our client to:

  • Create a highly targeted audience once across all media platforms

    Create a highly targeted audience once across all media platforms

  • Optimize a multi-screen media campaign specifically for the targeted audience to efficiently enhance reach

    Optimize a multi-screen media campaign specifically for the targeted audience to efficiently enhance reach

  • Receive in-flight measurement of TV & Digital impression delivery, reach and frequency by targeted segment

    Receive in-flight measurement of TV & Digital impression delivery, reach and frequency by targeted segment

  • Re-optimize a campaign in-flight based on the campaign's performance to date

    Re-optimize a campaign in-flight based on the campaign's performance to date

  • Tune-In to Programming Content

    Tune-In to Programming Content

  • Conversion Analyses

    Conversion Analyses

  • Website Visitation

    Website Visitation

  • Purchase of a Product or Service

    Purchase of a Product or Service

  • Brand Health Studies

    Brand Health Studies

  • ROI

    ROI

  • Create a highly targeted audience once across all media platforms

    Create a highly targeted audience once across all media platforms

  • Location Based Conversion (e.g., visitation of a retail outlet or dealership)

    Location Based Conversion (e.g., visitation of a retail outlet or dealership)

  • Impression Deliveries, Reach & Frequency

    Impression Deliveries, Reach & Frequency

Through its advanced analytics and data integration, a4 can ultimately determine which media mix, content and distribution platforms are most effective and advise on how future campaign executions can enhanced to maximize ROI

Advanced analytics and data integration