Products

Athena by a4 is the engine that powers the a4 offering.

It’s the essential tool that delivers desired results. The self-service planning and activation platform allows clients to easily plan, build and optimize their campaign based on media mix in a matter of minutes.

Athena by a4 provides unprecedented simplicity in an overly-complicated advertising world.
  • U.S. Households

    on television through cable networks, on-demand and addressable inventory across the U.S.

  • U.S. Households

    through cable networks, on-demand and addressable inventory across the U.S.

AdMessenger

AdMessenger is a proven solution for local advertisers to effectively engage with consumers on their mobile devices and drive traffic to their events, stores and services. We have developed proprietary algorithms, processes, distribution, ad formats and attribution methods that make us the market leader in mobile ad messaging.

  • Performs 2x better than other alternatives

    Performs 2x better than other alternatives

  • Custom messaging that can be easily created or updated at any time during a campaign

    Custom messaging that can be easily created or updated at any time during a campaign

  • Concise and minimally intrusive

    Concise and minimally intrusive

  • Cost-effective and fast, as ads can be produced quickly without lag or production cost

    Cost-effective and fast, as ads can be produced quickly without lag time or production cost

Services

The average viewer spends 6 hours and 22 minutes consuming television programming each day. a4 will ensure that you reach your customers with the most cost effective levels of reach.

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  • Audience

    The average viewer spends 6 hours and 22 minutes consuming television programming each day. a4 will ensure that you reach your customers with the most cost effective levels of reach.

    Audience

  • Media

    From optimized linear to whole-house, cross-screen addressable and programmatic, a4 helps you connect with prospects across the whole broadcast and digital spectrum.

    Media

  • Analytics

    a4's granular TV and digital data across millions of U.S. householders enables custom analytic solutions that measure the efficacy of optimized multiscreen advertising campaigns.

    Analytics

  • a4 offers you to target various households and audiences through Optimum by Altice, Suddenlink, News 12, Cheddar and i24.

    Exclusives

  • Creative Services

    Our creative studio makes a4 a truly one-stop shop for everything from campaign development and execution through production and delivery.

    Creative Services