Privacy Notice

a4Media.com (this or the “Website”) is owned and operated by a4 Media & Data Solutions, LLC (“a4,” “we” or “us”). We use the term “Visitor” to refer to any person or entity who accesses any part of the Website for any amount of time through any means. This Website Privacy Policy (“Privacy Policy”) is designed to provide you with information about how a4 collects, discloses, uses, and protects your information in connection with your use of this Website (collectively, “Visitor Information”). By accessing and using this Website, you accept this Privacy Policy.

 

Table of Contents

 

How We Collect Visitor Information

How We Use Visitor Information

When We Disclose Visitor Information

How Long We Will Keep Visitor Information

How We Protect Visitor Information

How Visitors Can Opt-Out

How we Protect Children’s Online Privacy

Notice to Visitors From Outside the U.S.

Notice to California residents: Your California Privacy Rights

a4 General Privacy Practices

Choices Regarding Inclusion in Targeted TV + Digital Audiences

Changes to this Privacy Policy

Questions about this Privacy Policy

 

How We Collect Visitor Information

 

Information You Provide To Us: Visitor Information may include information that identifies or is reasonably capable of being associated with you personally (“Personally Identifiable Information” or “PII”). We will collect Personally Identifiable Information about you when you voluntarily provide it to us (e.g., by completing our “Contact Us” form or when making a payment online). Visitor Information may include, among other things, your first and last name, your mailing address, your email address, your telephone number, and your payment card information. You can navigate through the Website without giving us Personally Identifiable Information.

 

Personally Identifiable Information does not include aggregated data, anonymized information, or other information that does not identify and cannot reasonably be linked to a particular person (collectively, “Non-PII Data”). Our collection, use, and disclosure of Non-PII Data are not subject to any of the restrictions in this Privacy Policy. Non-PII Data may include, among other things, browser identification, the Internet service provider, duration of visit, and domain type. Non-PII Data does not reveal any Personally Identifiable Information about any specific Visitor.

 

Information We Collect Automatically: When you visit our Website, we automatically log your IP address, device, device MAC id, your Internet browser, your Internet service provider, the duration of your visit, and your domain type. We consider this information to be Non-PII Data when it cannot be reasonably be used to identify a particular individual.

 

Information Collected via Cookies, Web Beacons and Similar Technologies: We may also collect Visitor information in the following ways:

 

  • Cookies. Similar to most website operators, we (and our service providers) use “cookies” to collect information about your visit to our Website and to manage information concerning your preferences. A cookie is a small encrypted computer code added to a file on your computer as a record of your visit. It does not collect or provide your name or any other personal information about you. It can, however, be used by this Website to note information about your visit, such as your type of web browser, operating system and Internet Protocol (“IP”) address, to better tailor the site for you. It can also be used to recognize you when you return as a repeat visitor to our Website. Cookies do not allow the Website to access Personally Identifiable Information that you have not otherwise provided. You can control what cookies are accepted by your computer through the settings on your web browser or by deleting them from your computer. Doing so, however, may limit the personalization available to you.

 

  • Clear GIFs. Like many websites, we (and/or our service providers) may use clear GIFs (also known as “web beacons,” “Internet tags,” or “pixel tags”). Clear GIFs are lines of code that allow websites to summarize overall visitor usage patterns and to provide personalized services. We may use clear GIFs, for instance, to track visitor preferences or to gather aggregated information about visitor usage patterns. We do not use clear GIFs to collect any Personally Identifiable Information about Visitors.

 

  • Passive Automatic Electronic Collection. Like operators of most other websites, we (and/or our service providers) collect and log information automatically, either directly or through a third party service provider. For example, we collect your IP address, the name and location of your Internet service provider, the type and version of your browser, the length of time you visit the Website, your search queries on the Website, and the average number of pages you viewed. Logging your IP address does not by itself provide us with your name, e-mail address, or home or work address. We use this log information for systems administration purposes and for technical troubleshooting. We may also use it to gather general demographic information about you, such as your general location.

 

How we use Visitor Information

 

We use Personally Identifiable Information, as well as Non-PII Data collected from Visitors for several important purposes, including:

 

  • to help us fulfill requests for information or communication;
  • to protect the security of Visitors and this Website;
  • to facilitate payment transactions for services;
  • to help prevent fraud;
  • to inform you about new products and services from us, our affiliates, or other companies we work with, as well as promotional offers;
  • to provide you with a website and services of enhanced value to you; and
  • to market and promote our products, services and websites.

 

We use Non-PII Data to improve Website services, to gauge the effectiveness of the Website, and to improve and enhance Visitors’ experiences on the Website.

 

When we Disclose Visitor Information

 

We only disclose Visitor Personally Identifiable Information as described in this Privacy Policy. We may share Visitor Information with the following types of parties:

 

Service Providers. We may share your Personally Identifiable Information with our service providers. For example, we may use third party analytics services to collect data about Visitors to our site. These service providers are authorized to use your PII only as necessary to provide these services on our behalf, and we contractually require our service providers to maintain at least the same level of confidentiality for the Personally Identifiable Information we provide to them as we maintain for such information.

 

Altice Affiliated Businesses. We share Visitor Information, including Personally Identifiable Information, with our employees, agents, and affiliates within the family of Altice companies, brands and businesses (including Optimum, Suddenlink, Altice Mobile, Cheddar, News12 and i24News). We may also share Visitor Information, including Personally Identifiable Information, in the event of a merger, acquisition or sale of all, or components of, our business. When we do this, those employees, agents and affiliates will use and protect Visitor Information in a manner that is consistent with this Privacy Policy.

 

Lawful Disclosures. You acknowledge and agree that we may disclose your Personally Identifiable Information if we are required to do so by law or if we have a good faith belief that such disclosure is reasonably necessary: 1) to comply with applicable law, a subpoena, court order or other legal process; 2) to investigate violations of this Privacy Policy, our Terms of Use or other contracts we have with you; 3) to respond to claims that any content violates the rights of third parties; 4) to respond to your requests for customer service; and 5) to protect the rights, property, or personal safety of the public, Altice, and/or any Altice affiliates and/or their respective employees, agents and subscribers. We may also disclose your Personally Identifiable Information to law enforcement agencies in emergency circumstances, where the disclosure of such information is consistent with the types of emergency disclosures permitted or required by law.

 

How Long We Will Keep Visitor Information

 

a4 may retain Personally Identifiable Information, Non-PII Data and other information collected through the Website for as long as is reasonable for the purposes for which it was collected unless a longer retention period is required or permitted by law.

 

How We Protect Visitor Information

 

We follow industry-standard practices to protect information collected through the Website. Visitors’ Personally Identifiable Information is stored in a4 databases in physically secure facilities. Visitors’ financial and payment card information is transmitted via encrypted technology. If we share Visitor Information with a4 affiliates, the affiliate will follow similar practices to protect Personally Identifiable Information collected through the Website.

 

Any information transmitted over the Internet may be subject to breaches of security. Although we follow commercially reasonable practices to securely store the information we collect and to work with responsible third parties, we cannot guarantee these practices will prevent every unauthorized attempt to access, use, or disclose such information.

 

If you wish to opt-out of marketing or promotional email communications from a4, you may opt-out via the unsubscribe link included in such emails.  We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages that are required to provide you with our services.

 

How We Protect Children’s Online Privacy

 

This Website is not directed to children under the age of 13. We do not knowingly collect Personally Identifiable Information from children under the age of 13. If we become aware that we have received Personally Identifiable Information of a child under 13, we will delete the information from our records.

 

Notice to Visitors From Outside the U.S.

 

The Website is published in the United States. By visiting this Website, by using services offered through the Website, or by providing Personally Identifiable Information to us or to our service providers, you agree that we may collect, use, and disclose your Visitor Information, including your Personally Identifiable Information, as described in this Privacy Policy, including by transferring such information from the country where you live to the United States.

 

Notice to California residents: Your California Privacy Rights

 

Individuals who reside in California and who have provided their Personally Identifiable Information to the Website may request information regarding disclosures of this information to third parties for direct marketing purposes. Such requests must be submitted to us at the following address:

 

a4 Media & Data Solutions, LLC
Attn: Privacy Policy Inquiries
One Court Square, 47th Floor
Long Island City, NY 11120

 

Such requests may be made only once each calendar year. We may not respond to requests sent to addresses other than the one shown above.

 

a4 General Privacy Practices

 

a4 is an advanced advertising, technology and data analytics company which provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4’s target audiences are based, in part, on data collected from public sources, licensed or purchased from third parties, or provided to us by our Clients.

 

The a4 platform interfaces with ISP partners (“Partners”) to match a4 Data sets with Partner data using a doubleblind privacy technique that removes consumer specific information and creates aggregated sets of anonymized IP addresses linked to specific target audience segments.  Cookie based audiences are created by interfacing with our cookie match partners to onboard and match a4 Data sets with online IDs.

 

Apart from the a4 platform, a4 also facilitates Client social media marketing campaigns, including via Facebook, Instagram, and other social media sites.

 

Choice Regarding a4 Communications and Inclusion in Targeted TV + Digital Audiences

 

Offline Data Sources. Opting-out of telemarking and direct mail lists will help prevent your information from being included in lists we license from third parties in connection with our a4 Data.  You can visit the following site to learn more about those opt outs: https://dmachoice.thedma.org/.

 

Cookie-based advertising. If you would like to opt-out of cookie-based digital advertising generally, the most effective way to do so is via the opt-out mechanisms made available by advertising industry groups, in particular those offered by the Network Advertising Initiative (“NAI“) and the Digital Advertising Alliance (“DAA“).  To implement your opt-out choices under the NAI and DAA programs, please visit the NAI Opt-Out Page and the DAA Opt-Out Page.

 

Authenticated IP Address Audiences. Review your cable/internet service provider’s privacy policies to learn how to opt out of IP address-based targeted advertising.

 

Email. If you wish to opt-out of marketing or promotional email communications from a4, you may opt-out via the unsubscribe link included in such emails.  We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages that are required to provide you with our services.

 

Changes to this Privacy Policy

 

We may change this Privacy Policy at any time. We will notify you of material changes by posting the revised Privacy Policy on the Website. We encourage you to periodically review the Website Privacy Policy to inform yourself of any changes. The revised Privacy Policy will be effective on the date it is posted unless the revised policy states otherwise. If you use the Website after the effective date of the revised Privacy Policy, we will conclude that you accept the revised Privacy Policy.

 

Questions about this Privacy Policy

 

Please contact us if you have any questions about this Privacy Policy:

 

a4 Media & Data Solutions, LLC
Attn: Privacy Policy Inquiries
One Court Square, 47th Floor
Long Island City, NY 11120

 

For other privacy inquiries, please Click Here

Effective: September 20, 2019