Paul Haddad founded a4 and he is the visionary and leading strategist behind Altice’s multiscreen advertising business unit. He led the spree of acquisitions including Audience Partners, Teads and Placemedia, as well as the merger with AMS Local Advertising unit to form today’s a4. Paul joined Altice in 2016 as the global chief data officer for the group where he led the creation and monetization of a world-class data analytics practice across all of Altice Telecom and Media subsidiaries. Previously Paul was senior vice president and general manager of advanced data analytics for Cablevision Media Sales. He founded and led the company’s cutting-edge data business, which leverages Cablevision’s census-level audience data comprised of de-identified set-top box data from millions of households in the New York DMA. Prior to joining Cablevision, Paul served as a senior vice president and general manager of Concurrent’s global “Media Data and Advertising Solutions” business. He also held an expanded responsibility as General Manager of Concurrent’s combined video and data businesses in Europe, Middle East and Africa. Previously, he was co-founder and CEO of Solusia Technologies, a leading information management software provider focused on the wireless industry. Before this, he spent nine years at Nortel in various leadership roles ranging from optical networks systems engineering, product management, and general management of the bandwidth trading and wireless backhaul divisions. Paul holds patents in advanced data and information management systems, as well as bandwidth exchange technologies. He has a bachelor’s degree in electrical engineering from Concordia University (Montreal) and is fluent in five languages.