Michael Bartoli is a senior vice president of local ad sales at a4. He is a decisive, energetic, strategic senior executive with over 25 years’ experience in local, regional and national cable/digital advertising sales.
At a4 Michael has been charged with leading the next generation of local ad sales by reinventing and simplifying the advertising sales process through Athena by a4.
He has a well-documented track record of success by developing management and sales teams throughout a national footprint covering 20 states and over 32 sales offices. Michael is responsible for creating and empowering a team of more than 350 employees at all levels to oversee the delivery of positive results in all aspects of sales.
Michael develops current and future sales opportunities by utilizing addressable advertising, set-top-box data analytics, and impression based linear sales. He has cultivated deep relationships within the New York media market and within each local region assigned. He also has very strong ties with the local advertising agency community as well as the major automotive decision makers and key influencers in the market.
Michael has a bachelor’s degree in marketing from Hofstra University.