Utilize STB data to target specific audiences
TV Set-Top Box (STB) data enables second-by-second understanding of a target audiences viewing behavior. This enables TV plans that are optimized for the specific shows, dayparts and networks that a specified target audience watches.
a4 uses set-top box viewing data (more than 10 million STBs) combined with data science — via our planning and activation platform — to provide detailed recommendations based on known TV viewing and online habits. We optimize reach and frequency across all screens while ensuring we avoid over-saturating or wasted impressions by screen