Political and Public Affairs Targeting
Target specific voter segments with unparalleled match rates
Since 2009, we have delivered data-driven, voter-targeted, digital advertising consisting of billions of ad impressions for thousands of candidates/causes in every state and around the world. No other provider has more experience in this area.
Using the National Online Voter File® a4 targets specific voter segments by party affiliation, vote frequency (including the number of primaries and general elections voted), donation history, political geographic segments including congressional district, State Senate district, State House district, local jurisdictions, and tens of thousands of additional data points.
In addition to third party data, we match clients’ data for digital targeting through authenticated addressable digital (IP targeting) extended with cookie targeting. Our match rates and reach are unparalleled through the use of our unique data, technology and end-to-end platform.
Our voter targeting ad platform allows clients to deliver ads across all screens: mobile, computer, tablet and television, ensuring that the right message reaches its audience in the right place at the right time. We offer voter targeted pre-roll video, voter targeted display, voter targeted mobile, search, retargeting and social media advertising solutions.
With CG Direct, a4’s self-service voter targeted digital advertising solution, on-demand dashboard access is available which details campaign performance. This allows the client to personally monitor progress and results in real time. Key campaign metrics and performance indicators are constantly updated to provide the ability to track changing online behavior and optimize campaigns.