Directory Traffic

Auto

Polk Automotive Data

Reach an audience likely to purchase a vehicle with Polk auto data

a4 helps automotive companies execute multi-screen campaigns to precise audiences. Auto dealers can use a multi-screen approach that includes ISP-authenticated IP targeting, which is proven to drive better results than classic geo-targeting via cookies.
a4’s audience includes 160 million auto consumers. Polk automotive data helps clients discover prospects based on likely current ownership, identifies in-market households and targets households based on how much money they’re likely to spend.
Using this data, clients can quickly discover what automobiles are most likely in their prospect’s garage, when they’re ready to buy and what they’ll likely spend on their next vehicle purchase. Examples of data include number of vehicles, manufacturer, vehicles by fuel type, vehicles by model tear, vehicles by purchase timeframe, vehicles by current market value and more.