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Altice USA Unveils a4 to Deliver Simplified Multiscreen Advertising and Data Solutions Nationwide

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a4/Audience Partners, a leader in advanced advertising and data technology, won two awards for its audience-based multiscreen advertising platform at the 2018 Campaigns & Elections CampaignTech Awards on April 26.

 

The awards recognize the most innovative technology work in the voter targeting industry. a4 won the “Best Innovation in Voter Targeting” and “Ad Technology Innovation of the Year” categories.

 

Both awards recognized a4’s technology that enables a combo of IP and cookie targeting that reaches more of a given target audience based on its innovative“authenticated addressable digital” targeting product.

 

a4’s privacy-compliant “authenticated addressable digital” targeting solution is based on a more accurate and sophisticated use of data: targeting data matched to current and highly accurate authenticated IP addresses.

 

Various studies and tests prove that authenticated addressable digital targeting is more precise than traditional cookie targeting. But when the two are combined, there is nothing in the market than can match its precision and reach, while remaining privacy compliant.

 

The end-to-end a4 platform makes it simple to define an audience once and authenticate it across all screens, optimize a multiscreen media plan informed by that audience’s media consumption data, activate the campaign, and measure impression delivery by screen/combination of screens and ROI, based on related sales data.

The use of authenticated addressable digital — as a fundamental component of multiscreen campaigns — helps deliver superior advertising results. With a4’s technology and data solutions, marketers are now able to reach authenticated audiences on every device at any time — via tightly integrated and completely harmonized TV and digital campaigns.

 

“We acquired Audience Partners for their authenticated addressable digital targeting technology and industry expertise, and are thrilled the investment is paying off,” a4 president Paul Haddad said. “Our plan is to devote our full resources to ensuring this remains the leading privacy-compliant addressable targeting platform in the U.S.” The full list of CampaignTech Award winners may be viewed here.