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a4’s Leaders Meet In Orlando For Its Inaugural Sales Summit

Last week, over 200 of a4’s leadership team and sales staff converged at Universal Orlando to celebrate a successful first year, network, and learn about the roadmap for an even more successful year ahead.


Things kicked off with a welcome reception, followed by a team-building scavenger hunt through Universal’s Islands of Adventure.


Day 2 got off with a bang as a4 President Paul Haddad outlined the vision of the company and the new approach to selling the increasingly diverse and more complete cross screen offering. Paul’s session was followed by 5 breakout sessions where team leaders from Sales, Data and Analytics, Marketing, and Product led discussions about what’s in the pipeline for 2019.


John Povey’s Data and Analytics team trained the Sales team on measurability and how data plays into the planning of campaigns. a4’s political sales lead Jordan Lieberman walked the team through the campaign process while VP of Marketing Will Kunkel discussed the roles branding and marketing play in establishing a4 as the one stop go-to for household targeting. SVP of Product, Wael Sabra gave a run through of a4’s Athena platform and what’s to come in 2019. And head of sales Michael Bartoli’s team explained the dichotomy of selling to enterprise clients vs SMBs


The day culminated in the President’s Club Awards ceremony and an after-party on the lawn of the Lowe’s Sapphire Falls resort where sales and leadership got to discuss their own plans and ideas for making 2019 even bigger and better than our first.


Will Kunkel, VP Marketing